Shuttle transportation from Séphora Champs-Élysées store in Paris to Orly airport

History and visit the Sephora store in Paris

The chain Sephora is a chain of stores that specializes in selling perfumes, bath products, skincare and make-up … she has a great interest in the quality of these products. It is a company founded in 1973. Its headquarters is located in Boulogne Billancourt in France. It is attached to the LVMH group since 1997. Since 2011, Christopher de Lapuente is the direction of the chain. It has 750 stores worldwide which 250 are in France. Its turnover in the world for 2010 is estimated at 2.8 billion euros. The first Sephora store in Paris opened in 1973 by the group “New galleries.” It will then be purchased by the British BOOTS group that teaches multiplied by 38 stores in France.

Concept of the store

The creator of the current concept of the store is Dominique Mandonnaud acquisition of 38 stores in 1993. He put forward the brand Sephora compared to its former teaches Shop 8. The store is then sold to LVMH for $ 244 million euros. Sephora is experiencing strong development since 1993. After its annexation in the LVMH group, it begins its expansion in the world by opening point of sale. It is installed in the United States in 1999, the United Arab Emirates, Middle East, Eastern Europe in the 2000s Some stores abroad such as Germany, the United Kingdom or Japan will be closed because their bids were not waiting for customers.

Brands of products that are developed by small designers have been on sale in stores in the United States to deal with this problem. A brand of distributors is created on behalf of the store in the 2000s It has the rarest brands, classes, classical and original. It also sets up “beauty bars”, “nail bars” then “styling bars” to be closer to the customer by providing beauty, but also advice. The services offered by the store are with or without an appointment subject to availability of places. It integrates large brands in the world of perfumery as perfumes Christian Dior, Givenchy and Guerlain. His website is opened in France in July 2005. The site is available in the United States since 1999.

Reference chain of stores in the sale of perfumes and cosmetics

Sephora allows customers a free movement in the store, but also the opportunity to try these products according to the plan prepared by Dominique Mandonnaud in 1969. They usually have large openings on the street. They offer a wide choice in the products because it has 1500 references. Most stores are spread over a considerable area as the store on the Champs-Elysees, which extends over an area of 1500 square meters. The number of stores in the French capital is particularly numerous. They are present in every district of Paris. Mention may be made Zipporah Sevastopol, the Sephora Saint-Denis, the Chaussee d’Antin Sephora Sephora Madeleine Leclerc General Zipporah Zipporah or Commerce which is located in the major commercial centers of the city. The shops are open every day of the week except Sunday from 10:00 to 7:30 p.m.